With all the talk about mobile advertising and what’s next, banner ads are not talked about that much, but they are still a good way to get traffic. There are so many banners out there and other things to grab viewers attention and you only have a very short time to get them to click, so you better make it count. Below are 8 tips to help you design effective banner ads.
1. Use interactivity – get the viewer to pop a balloon or pick a card.
2. Good use of space – Use every bit of space.
3. Use compelling imagery – pictures that draw attention, especially pictures of people will draw the viewer in.
4. Make a creative message – it has to be relevant to your audience and should be memorable.
5. Great call to action – don’t just use the old stand by’s, try some unique call to actions that stand out from the crowd, but make sure people still know what you want them to do.
6. Make your ad match your brand – and hopefully the site they will be sent to.
7. Strong text – like “free” and “now” will help get action. Also, look at font size and color so those words stand out.
8. Use humor – one of the best ways to be noticed is with humor.
9. Sell the sizzle not the steak – remember, people are only interested in WIIFM (what’s in it for me). They really don’t care that your widget is the best, they only care if the widget will help them with their problem.
10. K.I.S.S. – keep it simple stupid – sometimes less is more. If you try to get too much on the banner, you will lose the message and people will have to think, which will make them avoid your banner. Keep it simple.
11. Not all sizes are created equally – try multiple sizes of the same look and message, you never know what will work until you try it.
12. Colors – annoying bright neon seems like a good idea, but it’s usually not. Trust colors like blue and attention grabbers like red and purple are good. Also, look at the colors on the page they will be going to, consistency is a good idea.
Below is a great infographic from Buysellads that outlines the perfect banner ad. It is descriptive and spot on. Check it out.